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The web page aoainsurance.com had the following on the web page, "With our active lifestyles, its critical to set up a solid back-up plan to help you handle almost any crisis away from home." We viewed that the website said " Thats why AOA set up Emergency Assistance Plus to help pay for emergencies your health insurance generally." It also said " Doctors and drugs aside, theres one thing you MUST have to fight even beat cancer. So we want to send you additional help when you need it most. Well send money if you dont have cancer. And well send additional cash." The header had LifeLock as the highest ranking search term. This keyword is followed by Identity Theft Protection, Identity Protection, and Credit Card Protection which isn't as urgent as LifeLock. The other words they used was Social Security Number Protection.